The beginning is “The world’s first luggage specialty shop”
Louis Vuitton has long history and was founded in 1854 by Louis Vuitton.
The story starts with he opened a shop called “Louis Vuitton” of the world’s first luggage specialty shop on Capucine street of Paris. when he was 14 years old, he was at odds with his mother and ran away from house, then went to Paris. He became an apprentice trunk maker and put forth his talent in Paris, and then he became independent when he was 33 years old.
Louis Vuitton got popular as he developed innovations; he made trunks with flat lid which it can be stacked. The trunks had generally round lid which it can drop off the raindrops, when moving by horse-drawn carriage back then. But Louis Vuitton anticipated that will be moved by ship or locomotive, he developed the trunks with flat lid which it can be stacked. And about a material, he developed new materials “グリ・トリアン canvas” which is light weight cotton with waterproof. It sparked a boom.
From announcement of popular products to global expansion
His son Georges Vuitton took up a post as the second in 1880. 8 years later, he announced Damier canvas, and announced Monogram canvas in 1896, and these canvas caught on among the world. Monogram is symbol of Louis Vuitton now, but it was introduced for counterfeit product back then. In 1914, Louis Vuitton opened as the biggest luggage specialty shop in the world on the Champs-Elysées of Paris, and then expanded its business to the worlds including Japan. In 1987, Louis Vuitton merge with Moet Hennessy of champagne maker, began as LVMH.
Convert to Fashion Brand
In 1998, Louis Vuitton greeted Marc Jacobs as a designer, and Louis Vuitton expanded pretaporter, shoes, accessories, watches and any other items in product category. Men’s line expanded from 2000. Kim Jones who was worked as creative director for “Dunhill” before was appointed as men’s director in 2011. And in 2014, Nicholas Ghesquiere who worked as designer in “Balenciaga” was appointed as artistic director instead of Marc Jacobs.
Combining functionality and design, and loved by all ages
Louis Vuitton place high priority on universality, functionality and practicality, Meanwhile, Louis Vuitton is continuing to try various new ideas, such as Louis Vuitton was announced a collaboration series with Takashi Murakami in 2003. Items combining functionality and design are loved by many people regardless of age or gender.